We are

Following the motto ‘All shops, one site’, visitors to our online shopping portals are able to find products in fashion, furniture and more.


The world is diverse, just like the people at Visual Meta. We’re proud of being a strong, international team that moves in new directions and finds the best solutions together. Here, everyone is part of our success story.


The products on our shopping portals originate from more than 3,500 online shops, such as Amazon, Otto or Home24 for example. Honesty, transparency and trust form the basis of our partnerships.


Our shopping portals LadenZeile and ShopAlike offer a wide range of products from fashion and furniture through to decorations and sports products. We are in 13 countries around Europe.

Social Responsibility

Sustainable business and social responsibility are our fundamental values. Not only do we accept our responsibility as a company, we also support our employees’ social engagement.


Media are an important partner for us. You’ll find facts and figures about our company, important news, image material and contact partners in our press section.

Our History

Robert M. Maier and Johannes Schaback founded Visual Meta in a backroom in the Berlin district of Prenzlauer Berg in January 2009. Shoppers have been able to access the virtual shopping centre LadenZeile at www.ladenzeile.de since April 2009. The idea behind LadenZeile came about in conversations with brothers Oliver, Marc and Alexander Samwer. Rocket Internet was the main investor of Visual Meta, until the takeover by Axel Springer in December 2011. The aim was to become a meta-search engine for fashion and other products for which appearance is key. A search engine with a shopping feature at the same time, without the need for its own shipping or storage.
The team quickly grew to around 40 employees. In the meantime, Visual Meta employs more than 250 employees in various business areas, such as IT, Business Development, Marketing, Sales or Quality Management. The business model behind LadenZeile was rolled out to other European countries from July to December 2011, including France, Italy and Spain. In addition to LadenZeile in Germany, Visual Meta is also present in 12 other countries under the brand ShopAlike. Robert M. Maier has continued to act as long-term managing partner even after the takeover. In 2015 Johannes Kotte joined as managing director.