Social Responsibility

Sustainable business and social responsibility are the fundamental values of Visual Meta and are anchored in our central corporate philosophy of ‘integrity’. This reflects the fact that we act in an honest, open, ethical and fair manner. Our activities are based on three complementary pillars: social engagement, voluntary employee engagement and donations.

Social engagement

We consider ourselves as being an active member of society. We engage ourselves around the world in various aspects of social life, particularly in Berlin where we’re based.

Voluntary employee engagement

We hold regular charity days – an idea presented by our employees. On this day we collect money for charitable purposes, which we support financially and organisationally as a company.

Donations and financial engagement

Our donations support social associations, schools as well as scientific organisations. This way, we help shape the future of society.

Our projects

We support a multitude of projects and thereby give a part of our success back to society. The following summary serves as an example and is not exhaustive.

Celebrating Christopher Street Day

June 29, 2015
Thousands of people in Berlin celebrate Christopher Street Day (CSD) every year on a weekend between June and August. Some of our employees also regularly seize the chance to celebrate diversity, stand up for equal rights and act against discrimination. We take to the streets on our own truck that we sponsor alongside Axel Springer. Usually starting on the Kurfürstendamm in central Berlin, the truck makes its way through Tiergarten on Straße des 17. Juni until the finishing point at Brandenburger Tor, where participants get to enjoy a celebratory closing speech.   Some impressions from Christopher Street Day 2015:  

Visual Meta supports Serve the City

June 15, 2015
To support social initiatives in the city in order to create common bonds between volunteers and the disadvantaged – This is the vision of the organisation Serve the City (STC). Since 2011 STC has been active in Berlin organizing projects to support: children, adolescents, adults, the elderly, people with disabilities, the homeless, and other people in need of help. For over a year, Visual Meta employees Natividad Perez (Spain), Büsra Aslan (Netherlands) and Rita Guerreiro (Portugal) have been volunteering in projects organised by Serve the City. All three had the same motivation to join – to help those in need of support. Since joining they have already participated in several projects such as: painting Nursing homes and dilapidated buildings, visiting refugee camps, playing games with elderly people, and gardening. In March 2015 they organised Visual Meta’s third “Charity Day” on which 500€ was raised for the project. Motivated by their employees commitment to the project, Visual Meta now supports the event ZUMBA OPEN AIR on Tempelhof Field – where all profits go to the projects of Serve the City. In the following interview Natividad, Rita and Büsra talk about their motivations, the projects they have accomplished and why they would recommend volunteering in projects like STC.   Why did you choose to participate in the project „Serve the City“? Natividad: I had been looking for an organisation to volunteer in for a long time and STC was the perfect match for my expectations. It is a great joy to be part of the different projects and see how our work makes the people happy. “Not all of us can do great things. But we can do small things with great love.” Has there been a situation which has particularly touched you? Rita: The refugee tent is a project that impressed the three of us, definitely. I had never been to a refugee camp myself before, and I was really impressed with the organisation and the conditions offered to the people there. Also how they are taken care of – the refugee tent organises its own events like ping-pong tournaments, parties or activities for children to help integrate the refugees. Plus they offer German lessons because most of them have big problems communicating as they only speak Arabic or Russian. You have already participated in many projects, what do you think such projects can accomplish? Büsra: A lot. With a lot I mean happiness. People need to help each other and not forget about each other. All the prejudices made about the homeless people for example. I haved looked at them differently since my first visit to the homeless camp. The worst thing for someone is feeling lonely. If I can make someone have a good time and laugh, I feel as if I have accomplished something – and as Natividad said, it makes you happy to see how much joy can be achieved with small things. Why would you recommend others to participate in projects like “Serve the City”? Rita: I recommend

Visual Meta donates 10.000 Euro to charitable organisations

December 16, 2014
There are many charitable organisations that need money. Visual Meta has selected four national and international charities and set aside a donation of 2,500 euros for each of them. One of these organisations is Médecins Sans Frontières. The organisation is a winner of the Nobel Peace Prize and provides emergency medical care to people around the world. It can be found at work in places where people would otherwise have no access to medical attention and where they’re in particular need due to wars, crises or natural catastrophes. Another international, humanitarian organisation Visual Meta is supporting with a 2,500 euro donation is SOS Children’s Village. The certified aid organisation is well-known primarily for its SOS children’s villages which offer safe shelter to children’s from difficult backgrounds. SOS Children’s Village also however supports families overcome difficulties and enables the elderly and disabled people to lead a self-sufficient life. As a company based in Berlin, Visual Meta supports a regional project in the form of the Berliner Tafel food bank. The organisation collects food that would otherwise be thrown out by shops and thereby helps social organisations and groups, for instance. This is how Berliner Tafel supplies over 300 social institutions with food, including soup kitchens for the homeless and children’s centres. As an Internet company, Visual Meta has a natural interest in Internet projects; that’s why this sector also gets a donation: Wikimedia promotes the production and distribution of licence-free content around the world. The most well-known project is the online encyclopaedia Wikipedia, which offers everyone with Internet access ad-free information on various topics and subjects. This free access to information and the promotion of further development and knowledge exchange is particularly valuable. For this reason, Visual Meta has also chosen this organisation to receive a donation of 2,500 euros. Visual Meta thanks its users and partner shops for their trust, without which these donations wouldn’t have been possible. We wish everyone a pleasant holiday season and a great start to the new year!  

Donation for the victims of flooding

June 14, 2013
Visual Meta donates for the victims of flooding. Caused by torrential rain the flood in Germany took on devastating scale in June 2013. In many places constant rain lasting for days led to floodings of the highest alarm point. Evacuations had been performed in numerous cities. Tens of thousands had to leave their home. In many regions historical flood levels were reached. Thousands are still left with nothing. Visual Meta supports those who are affected by the flood disaster in southern and eastern Germany with a donation in the amount of 10.000 Euros. With the help of the alliance “Deutschland hilft” the money goes directly to their partners such as AWO, Johanniter, ADRA and the Arche nova. The alliance provides help with evacuation, building emergency shelters, medical care of the persons concerned and supports the reconstruction and janitorial excercises. Our CEO Robert M. Maier praised the fast help:

We’re school patrons

May 1, 2013
We’re school patrons in Berlin! Visual Meta has been supporting the Berlin school patron initiative of the Berlin trade since March 2013 and is a patron of the Fichtelgebirge primary school in the Berlin district of Kreuzberg. The school patron initiative brings primary schools in disadvantaged neighbourhoods together with local companies and into contact with culture and professional life. As part of this initiative, Berlin companies take on long-term patronships for a primary school in order to support it with specific offers. In this way, lasting support for primary schools is to be established, by effectively combining business and social engagement. Visual Meta is a patron of the Fichtelgebirge primary school and offers long-term support in the following aspects: new play equipment for the school’s playground developing a new logo for the school painting classrooms and much more   Managing director Robert M. Maier on the patronship:    

Social day „Do It 4 India“

March 13, 2013
Visual Meta took part in the Berlin Salvator school’s charity day ‘Do It 4 India’ and gave six pupils a chance to look behind the scenes of an online start-up firm. Six eleventh and twelfth graders of the Catholic Salvator school in Berlin-Waidmannslust accompanied us for six hours on 13th March in order to collect donations for a blind school in India. Over the course of several work sessions, we presented various areas of work, explained certain roles, answered lots of questions about professional life and let them get to grips with a start up. “It was exciting for us to get some insight into how an Internet company works,” the pupils agreed. “It’s great to see how an idea can grow into such a big company. We’re particularly fascinated by all the different departments, all the employees and the different career paths.”   We presented the six pupils the basics of product and quality management across various stations, they were given an insight into social media and online marketing as well as editorial work. They designed their own banner, prepared category texts and had a go at the quality assurance of   “We welcome the engagement of the pupils for the blind school in India and are happy to be able to make a contribution as a company,” explained Robert M. Maier, founder and managing director of Visual Meta, while discussing the charity day. “The project also brings together two values we stand for at Visual Meta as an employer: promoting young talent and solidarity.” The background of the charity day was ‘Do It 4 India’, which was set up by pupils and teachers at Salvator school in 2012. The pupils are collecting donations from companies in Berlin and Brandenburg for a blind school in Guwahati, India. In 2012, they managed to collect 20,000 euros in donations in this way. More information on the project ‘Do It 4 India’ can be found directly on    

We sponsor 1. FC Wacker 1921 Lankwitz

January 15, 2013 is the club sponsor of Wacker 21 Lankwitz as well as sponsor of the club’s second youth team. The football club 1. FC Wacker 1921 Lankwitz e.V. has been sponsored by LadenZeile since spring 2013. The players of the youth teams in particular are kitted out with training equipment such as track suits and football bags, allowing them to train as well as they can. The Wacker youth division is active with 18 teams in various age classes. This also includes two teams of girls. A 48-person staff of trainers and coaches takes care of a total of 303 youth players. The parents engaged are also an important part of their successful work. Robert M. Maier established this social sponsorship project as follows: